As part of the IDC’s 75 Years of Industrial Development Campaign, we designed out-of-home advertising launched during phase one to raise awareness of the brand by highlighting the sectors it caters to. In order to capture the attention of those passing by, we designed the first ‘poster’ as a larger than life visual representation of the sector being addressed. This was followed by the call to action, to visit the website for funding criteria. Each poster series was placed strategically in the the hubs of the industry being discussed to reach the relevant target audiences.