We launched a campaign for 75 Years of Industrial Development, focused on communicating the impact of the IDC’s contributions around the country. We built the campaign using two phases:

Phase 1: The first phase was to indicate the vast spectrum of industries supported by the IDC. We created ads to not only reveal the various industries, but also showcase examples of their final products. As seen below, these ads were designed with a wire-frame illustration of the finished product juxtaposed onto photography of lush / raw industry.

Phase 2: Here, we created a narrative which people could identify with by encapsulating the brands that the IDC had already funded and the ways in which they grew their industries. The partners of the IDC shared their successes and growth as a result of partnering with the IDC, which we then used as basis of the “testimonial” print ads.